Elkington coined the term “Triple Bottom Line,” which encompasses economic environmental and social aspects into organizational reporting. As the founder of the consultancy SustainAbility, Elkington works with businesses to balance the needs of market forces and societal expectations. Taking into consideration the interests of stakeholders ties into The Rix Center’s initiative of encouraging organizations to have a purpose beyond profit.

Past events:

June 1, 2005 – Blending business and sustainability

To learn more about Elkington’s ongoing projects, visit www.johnelkington.com