By Philip H. Mirvis and Bradley K. Googins
Changing public expectations, the media spotlight, pressures from NGOs, aggrieved shareholder resolutions, and of course misconduct or lapses in social performance all bring social issues into a firm’s strategic calculus.
Boston College Center for Corporate Citizenship’s Mirvis and Googins evaluate the next generation of corporate citizenship where leading-edge firms build in corporate citizenship into their strategies, plans, and value chains.
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