By Perry Atwal, Sauder School of Business, University of British Columbia and Claudia Steinke, Faculty of Business, University of Victoria

So what makes someone in the community engaged? In today’s world, is it enough to simply be outstanding at your primary job? What is “Social Capital” and how do the best leaders connect?

One of the most profound management and public policy concepts to take root in the past ten years is the idea of “social capital”.  Social capital is about social connectedness, the value of our networks and the benefits that accrue to both participants and society when we become actively engaged in the community.  Leaders, through their actions, vision and persuasive abilities can develop social capital and contribute to the development of their organizations and their communities, which is key for maintaining competitiveness and for achieving organizational effectiveness.  Developing and nurturing productive relationships, becoming engaged in positive networks, and building trust and reciprocity are hallmarks of strategic leadership of the 21st century.

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